The way that you advertise your business will play a major role in how successful you are in bringing in clients and building your business. One of the best ways to tell people who you are, what you do and where you are located is through a sign. There are many different ways to use a sign to attract people to your business. Unfortunately, some companies make mistakes that prevent them from getting the best results from their sign. Here are a couple things to avoid when making your sign.
1. Too Much Information
One of the biggest mistakes that you can make is trying to say too much on your sign. Your sign shouldn't give all the information they need to know about your business. Instead, it should spark thinking about your company so that passersby will look you up on the internet, or stop into your office. This is why you should try to keep the message simple. Let them know what you do and where to go.
2. Only Words, No Pictures
People are generally drawn to pictures more than they are words. If you can show what you do before you even say it, then you have a great sign. For example, if you are a hospital you could show a picture of a woman who has just given birth and she is holding her brand new baby. This picture will evoke emotions, as well as inform those looking at the sign as to what you do. If possible have a picture on your sign, or even make the whole sign a picture with words superimposed on top of it.
3. The Message Is Too Clever
You want the message to be unique and clever, but if the majority of people have to think about it before they get it or understand then you have a problem. A good way to ensure that you are not making it too hard to understand is to have a focus group that you test the sign on before you have it printed in bulk. This will help you know if the message is conveying what you want it to say and that people can easily understand it.
4. Only Having A Couple Signs
You should try to put up as many signs as your budget will allow. If you can have signs all over the city, the more likely you will be to get the response that you want. Having just one sign will not produce the results you want, but having multiple signs could.
By avoiding these mistakes, you can be sure that your sign is sending the message and producing the results that you want it to. You may want to consult a custom sign shop to get help creating the perfect sign for your business.Share
18 April 2015
When you drive around town in your company vehicle, are you advertising? Have you ever thought about having a magnetic sign made for your vehicle so that you can advertise your business while you are driving? This is one marketing tool that so many people overlook. Why wouldn't you spend a little money on a magnetic sign for your car and simply stick it to the car when you are out and about? If you design the sign just right, it can be very effective in spreading the word about your business. To get some tips on designing magnetic signs for your car, visit my website.