As a small business owner, you're probably constantly looking for ways to attract more customers. One method you can use to increase foot traffic is an eye-catching sign. A well-designed sign should make consumers want to go inside of your facility to see what you're all about. If you want to grow your company, use these tips to create the kind of sign that draws in the crowd.
Choose Your Colors Wisely
One of the most important components of a good sign is choosing the right colors. Companies spend billions of dollars in efforts to determine how colors affect the purchasing patterns of customers. The best part is, you get to use their findings to your advantage without spending so much capital!
Your sign is essentially the first impression that potential customers will have of your business, so you want to go for maximum impact. However, you also want to be sure to factor in the nature of your product when you are selecting your colors.
For example, if you own a fledgling massage parlor and desperately want to attract more public attention to your business, it can be tempting to go for a bright red sign. According to color psychology, red is the most noticeable of all of the colors, and it can imply speed, strength, or danger.
However, people typically go to massage parlors to experience peace, serenity, and a sense of calmness. Therefore, a better color choice would be a soothing hue of blue, which signifies trust, reliability, and coolness.
Digital Signs Make for Easy Updates
Another tip you can use when designing a sign is to go for a digital marquee. You want to choose a digital sign because they are very easy to update, which is an important way for you to make sure that people are aware of what's going on at your establishment.
Some older signs require that you manually take off the words and letters from the marquee each time you want to post a different message. This is time consuming, and if you become so busy that you neglect to update the sign, it can cast a negative light on your business.
With digital signs, you simply use a computer software program to easily update the message that runs across your marquee. This means that patrons will know when you're running a special deal, and they may decide to stop in for a visit.
Choosing the right sign can help your small business expand. Use these sign ideas right away so you can create the kind of sign that gets noticed. For more advice or to get started, consider speaking with a representative from A 2 Z Signs.
Share12 June 2015
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