Three Trade Show Signage Strategies To Consider For Your Brand


Trade show signs can help to reinforce your brand and attract people to your trade show booth. Before you order signage or get ready to set up your event signage, you may want to take some time to create a signage strategy for your brand. Here are a few things to consider as you get ready for upcoming trade shows.

Choose A Color Theme

It's important that your signage and any brochures or giveaways you provide potential customers all have a cohesive look. This can help to reinforce your brand and hep people associate the colors with your brand. Choose two colors that will be used on all of your marketing materials for the season, and integrate those colors with your company logo on all of your signage as well as your business cards, brochures, mailers, and any other items you'll be giving away. Remember that you can alternate between these colors on signage to give each sign a distinct look while still fitting into your branding message.

Change The Images

Graphic signs offer a visually compelling look for trade show booths, but you don't want your signage to look the same for every event. This is where choosing your color theme comes in handy. Consider having different graphic signage created for each event so you can switch up the look of your trade show booth. The use of the color scheme will help to tell people who you are, while the unique images let people know that your business is always evolving. The different images you can use on the graphic signs might include images of your product or even people using your products and services. Work with a professional photographer to get as many images as possible ready for your trade show signage.

Make Signage Consistent

Even if you use different signs throughout the year, the signage itself should have a consistent message. For example, your signs should all feature the same tag line or mission statement. If you create brochures or fliers, those marketing materials should have the same messaging as the signs you hang in your trade show booth. Creating a consistent message helps to prevent confusion about your brand while giving potential customers the information they need about your company.

Work with your marketing department to create mock signage for trade show season, and get the opinions of your staff before you send the final designs to the printers. Use these ideas to help make your trade show signage stand out.


13 August 2017

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